Ticket, purchased online, does not require visiting the cash desk - showing the produced barcode (printed or displayed on the screen of mobile phone) will do.
Electronic tickets will be accepted by at least 25 theaters of Moscow.
Those who often go to theatres, will get a "Audience card" providing discounts and bonuses. The plastic card will store information about all visited performances, and its owner will be sent notifications of updates to the repertoire that can please them. At the same time the card will work in all theaters. An avid theater-goers are also promised a meeting with their favorite artists, a glass of champagne as a gift, free parking and a pair of binoculars, as well as discounts on a taxi.
Source: The Village